Friday, June 28, 2013

Pauline Long, Media Mogul Extraordinaire

“Make no apologies for living your dream. You are human, you were born to live it. It is your gift, it is your rightful right. PL.” These words were tweeted by Pauline Long on 25.06.2013, a woman who has unapologetically lived by this mantra, as seen through her stellar achievements to date. TV presenter, BEFFTA founder, philanthropist, owner of East End Studios, and creator of Mr and Miss East Africa U.K, Pauline Long’s CV illustrates a woman with enviable self-belief, fierce ambition and a strong entrepreneurial appetite.

She is a fixture on Britain's awards ceremony stage, as the founder of the BEFFTA (Black Entertainment Film Fashion Television and Arts) Awards that celebrates and honours talented black personalities in entertainment, film, fashion, TV and the arts, whose successes are relatively unknown or overlooked. This October marks its 5th year, and the year of its expansion, as BEFFTA was launched in Jamaica early this year, and there are plans for it to make its indelible mark in Canada, Australia and Africa.

If this isn't enough, Pauline recently launched a TV show on Sky channel BEN (182), which focuses on global issues, and showcases exciting and inspirational individuals. In addition to this, the show also explores topics that specifically address issues within the black community like sickle cell, Africa, and the Continent’s consumption of aid. Pauline’s concern for the world and others around her, has fed into her other business ventures such as Mr and Miss East Africa which encourages entrepreneurship amongst East Africans in the U.K. This pageant works closely with East African children’s charities, most notably those that seek to address child homelessness through The Shout campaign she created. The campaign feeds street children in Uganda, Kenya and Tanzania, and aims to eventually take children off the streets.

Time management is clearly one of Pauline’s biggest assets, as she also finds time to run East End Studios, one of London’s biggest independently owned film and TV studios. The studio produces commercials, films, TV programmes and music videos for both signed and unsigned artists. Her client list includes well-known names such as Professor Green, Chipmunk and Starboy Nathan.

Ambitious, tenacious, conscientious, and successful are fitting adjectives that can be used to describe Pauline; however they almost don’t seem to do her justice. With more achievements to come, challenges to conquer and plans to execute, Pauline Long is yet to reach the height of her potential and success, as she builds a global media empire. To us, she is an undeniable ambassador of the potential of women worldwide, and those that are seeking to live out their dreams. Without a shadow of doubt, she is Yaaya.

Image Source| BEFFTA Awards Website: BEFFTA

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